Nice to meet you…
I’m Karl. I’ve spent the past 18 years leading sales teams in fast-growing tech companies. I’ve been a founder, “first boots on the ground” sales guy, director of 100+ person commercial teams and Head of Sales for Zoopla, a $3bn software company.
I know what it takes to grow a business and move fast through the key stages of any company’s development. Whether you’re planning your MVP, making your first hires, raising your series A or preparing for an exit, I’ve been there, done that, collected the pay-cheque.
Each phase is different and comes with its unique challenges. From choosing your ICP, to working on your value proposition & pitch, through to pricing and retention and then onto hiring a team and operationalising your sales process, figuring this stuff out alone is tough.
Let me help you lead with confidence.
Sales Strategy
A bespoke sales strategy for your business. I will distil the critical elements of your product, customer pain points, and competition into a clear strategy against which you can execute and win.
Hiring
Ready to make your first sales hire? Growing your team? Made a bad hire? Just not sure…? Hiring is the single most important decision you can make. Let’s make sure you get it right. I can even do it for you.
Managing for high-performance
A high-performing sales culture is all about discipline: A regular drum-beat of focused activity, finding the right customers and sticking to your guns in negotiations. I will help you and your team develop a winning formula and live by it.
Sales Operations
The often-overlooked, less sexy, altogether unexciting domain of Sales Operations is a vital topic when it comes to scaling your sales effort. Choosing the right technology, implementing best-practice, ramping new hires quickly - it all needs to be un-packed.
Pricing & Negotiation
So your customers want to buy, how much will it cost? SME V.S. Enterprise pricing, when to offer discounts, how to use your leverage in negotiations. I will help you with all of this. Don’t be the guys who say, “contact us for pricing”. Do better.
Fund-Raising
Whether you’re planning on deploying revenues to fund your growth (bootstrapping) or raising external money on the promise of massive returns for investors, you need a strategy and you need to be able to back-it-up. I’ve done this before.
Stuff I’ve done
Zero to £5m ARR in 2 years
Been a founder, scaled and exited
Managing Director of a 100+ person company inside a FTSE 250
Head of Sales for Zoopla, a $3bn property software company
More than 35,000 hours of sales experience
Over 2,500 pipeline reviews
